Indian healthcare industry, despite the global economic downturn, posted a healthy growth of 44.26 percent in the first quarter of the current fiscal year as compared to the same period last year. The sector offers immense potential to healthcare players as the country witnesses a rise in the incidence of lifestyle-related and other diseases. A growing elderly population and rise in income levels are also pushing for better facilities in the country.

Driven by a strong local demand, the Indian healthcare market is expected to continue growing close to previously projected rates of 14 to 16 percent. Today the healthcare industry has emerged as one of the most challenging as well as one of the largest service sector industries in India with estimated revenues of about $ 54 billion (FY 2010) constituting 8% of the GDP.

The Indian Health services sector is estimated to be around Rs 860 billion with our sector accounting for less than 1% of this. The sector has had a growth of 24% in the past four years and is estimated to grow by 170% by 2015. Estimated growth rate in our sector will be more than 140 % amounting to Rs 48 billion by 2015.

We follow a very unique marketing strategy—“Free Trial marketing” for our products as we expose them to the customers through our Demonstration Centers. This strategy helps us to directly approach the target market. We only manufacture those products which are the best in the world. Through our demonstration we only act as a catalyst and let our product interact with our customers on its own. In this way the customer, finds a space in his life for our products and approaches us. We must always remember “We do not Sell… People Buy from Us”

The Health Sector is at a very nascent stage and the market is totally untapped. We need to focus on making people aware of the various type of therapy machines, since not even one percent are aware of these machines. Therefore, a customer centric approach and working as a complete solution provider for health related issues are very important.

You’ve got to have a VIGEN Heart which beats for the well being of the customers. For a long term existence, it’s very important to imbibe this deep into our hearts and work for health and happiness of the common man.